Introduced in March of 2020, Healist Naturals is a new variety of clinically-supported CBD items offered in the U.S. that include tinctures, gummies, topicals, and patches that cover four benefits: calm, sleep, relief, and well-being. The identity and packaging for Healist Naturals has actually been designed by Leeds, UK-based Robotic Food
We saw science and nature as basic pillars of the identity and Healist as the sweet spot in between, harnessing the 2. For the brand name to be its most impactful, this balance would have to be represented throughout the visual and verbal identity, beginning with the creation of the ‘H’ marque and demonstrated in the reveal of the split product packaging.
In a category of cowboys, we required to enhance the effectiveness of Healist’s natural components. From a tidy, clinical white as the brand name’s main colour to lab inspired iconography and detail, science forms the base of the brand name, and is utilized as a consistent, reassuring structure on which the potential of nature and our bodies can be checked out.
” The ‘H’ marque records Healist’s spirit. One pillar represents science, the other nature, while a main dot joins the two and is symbolic of stability,” states Steph Oglesby, design director at Robot Food.
Robot Food provided text
The logo design, in plain clothes, is great for the many part and certainly has a clean clinical feel that is reminiscent of high-end cosmetics, which is not a completely bad thing. The justification on the “H”– “One pillar represents science, the other nature, while a main dot joins the 2 and is symbolic of balance” is a little eye-roll-inducing however, sure, it’s well played and it gives the logo design an ownable characteristic. When the “H” gets garnished with the ingredients … I dunno … I want to like it and I value the effect, specifically with the highly-detailed illustrations, but the floatiness of the ingredients is type of weird. Still, by itself and as utilized on the website, the logo is quite reliable in signaling a clean, crisp product.
Healist’s item architecture is made up of four advantage varieties, each with its own collection of formats. For greater ease and clearness, we use master illustrations along with advantage particular colours and iconography to pull each range apart. Each advantage icon nods to the circular centerpiece of the ‘H’ marque and agent of the preferred impact of each particular benefit.
We took inspiration from botanical drawings to create Healist’s master illustration design, illustrating each essential component across the Healist range.
The illustrations are pretty excellent and a nice break from the minimalist pattern. I actually like how the in-depth ingredients are offset by the vibrant strong backgrounds and the restricted addition of bits and pieces of vector components on top, attaining a great balance of modern-day science and old-time-y herbal medicine.
The packaging is quite good, with the “H” acting as a window– this time literally as a die-cut that exposes the illustration beneath. Aside from that, the product packaging does certainly look like plenty of other white-space-heavy product packaging with monospace font style that might just as well be for beer, coffee, perfume, or CBD.
The extra applications, mostly advertising, are all relatively good and persuading– the very first set of posters shown are especially attractive, mixing all of the identity aspects in the best dosage. Along with Hanayu, another current CBD product shown on Brand New just recently, the market is beginning to get more advanced both in item quality and branding efforts that, overall, give this reviewer a sense of calm, relief, and wellness that result in much better sleep (as long as I don’t check out the news).